2007 - ONGOING
Established in 1958, Eden Group are one of the first companies in Edinburgh and East Central Scotland providing television aerial and satellite services. They approached one shoop design in 2007 to review and modernise their corporate identity to reflect their growing business.
As the company was well-established, it was important to retain some key elements from their existing identity, which was achieved through keeping the corporate dark blue. Their business had branched out into a number of key areas, which one shoop design reflected by the introduction of colour-coded dots. Using those colours, five subidentities were created, which complement the main brand.
- graphic designCategory